The tone, language and story you use for both groups will differ to appeal to them. For example, if your target market is working-class women, your business description should be different from someone who sells clothes to teenage girls. You know how to speak to their emotions and the tone of voice to use with them. With knowing your target audience, you know the types of humour and language that appeals to them. If you don’t know who will patronise your clothing brand, you will not know what to add or remove from your business description. You must understand their desires, interests, pain points, location, and even clothing budget. Define and Know Your Target Audienceīefore writing your clothing business description, you must first fully understand who you are making clothes for. Steps to Writing Your Clothing Business Description 1. After the 6 steps, we have included a sample clothing business description for you. Writing a clothing business description is not as hard as you think once you know the right steps to take.Ĭome with us as we show you 6 steps to take to write a clothing business description that attracts clients. Anyone that reads your business description should immediately understand the scope of your business.įor fashion entrepreneurs with clothing businesses’, this means clearly defining what your clothing business is about and who your target audience is.
It captures what you do and what makes your business different from all others. What is a Business Description?Ī business description gives an overview of the core aspects of your company. Customers love to buy from people that they like, trust and can relate to and a business description can help with that. Every business, no matter how big or small has a story to tell.
Having a clothing business description on your website, brochure and important documents is one way to endear your customers to your brand.
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